Interesting to see that once again, some of the best printed consumer magazines are defying the trend towards digital.
Nicholas Coleridge, president of publisher Condé Nast International, says sales of some of their biggest print titles, such as Vogue, GQ and Tatler, have seen massive increases.
According to Coleridge, the March edition of Vogue broke all records for the advertising sold in it. Circulation is also high, at the 200,000 mark - compared with 135,000 in 1989.
He puts the magazines' success down to consistently high journalism, photography, design and paper quality. "There is something extraordinarily alluring about a glossy magazine, the physical quality, particularly a very thick one," he told a recent media event in London.
Coleridge also emphasises the role of the editor: "A good editor makes sure everything in [a magazine] has a coherence of tone, appearance and attitude…."
But perhaps his most interesting point is his reference to the "club appeal" of the printed magazine. When you buy a magazine, or are given a members directory by virtue of being a valued member of a community (in the broadest sense!), the printed product acts as a tangible "link" between you and that community. Being able to touch it, and own the printed product forever, enhances the value of your membership, making it more real.
For more details of the interview, see: http://www.theguardian.com/media/greenslade/2016/apr/15/why-our-magazines-are-defying-digital-erosion-by-conde-nast-chief?CMP=Share_iOSApp_Other
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